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      Stay sharp and play smart

      With our focus and attention development toys, you can improve your child's concentration and help them develop patience too.

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      0-3 3+ 6+ 8+
      Image of Newtons Tree STEM toy for ages 6+ featuring a tree-shaped game board with apples and Isaac Newton character Parent's Choice

      Newton's Tree | STEM toy (ages 6+)

      ₹889₹936 Save 5%
      (669 reviews)
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      Peek-A-Boo: Under The Sea | Interactive Cloth Book (Ages 6+ months)
      Ages: 6 - 24 Months

      Peek-A-Boo: Under The Sea | Interactive Cloth Book (Ages 6+ months)

      ₹900₹1,125 Save 20%
      (895 reviews)
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      Children’s vehicle sticker book with over 100 reusable mess-free stickers for ages 3-7 New Launch

      Peelies: Cars, Trucks & More! | Reusable Sticker Activity Book (ages 3-7)

      ₹444₹467 Save 5%
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      Children’s activity book for decorating desserts with reusable stickers from Peelies Dessert Chef New Launch

      Peelies: Dessert Chef | Reusable Sticker Activity Book (ages 3-7)

      ₹444₹467 Save 5%
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      Reusable Sticker Dress-Up Activity Book for Kids Ages 3-7 from Peelies Dress Up series New Launch

      Peelies: Dress Up! | Reusable Sticker Activity Book (ages 3-7)

      ₹444₹467 Save 5%
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      Poke-in Art: Animal Masks | No Mess Art for Kids (ages 4 + ) - Learning & Education New Launch

      Poke-in Art: Animal Masks | No Mess Art for Kids (ages 4+)

      ₹842₹936 Save 10%
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      Front box packaging of the Disney Princess Poke-in Art Kit for kids aged 4-9 New Launch

      Poke-in Art: Disney Princess | No Mess Art for Kids (ages 4-9)

      ₹889₹936 Save 5%
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      Skillmatics Poke-In Art Flower Bouquet craft kit with foam flowers and wooden stems for kids

      Poke-in Art: Flower Bouquet | No Mess Art for Kids (ages 4-9)

      ₹842₹936 Save 10%
      (174 reviews)
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      Poke-in Art: Lilo & Stitch | No Mess Art for Kids (ages 4-9) New Launch

      Poke-in Art: Lilo & Stitch | No Mess Art for Kids (ages 4-9)

      ₹889₹936 Save 5%
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      Skillmatics Poke-In Art kit for creating magical princess designs for kids ages 4-9 BestSeller

      Poke-in Art: Magical Princesses | No Mess Art for Kids (ages 4-9)

      ₹842₹936 Save 10%
      (174 reviews)
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      Skillmatics Poke-In Art kit for ages 4-9 creating Magical Unicorn Dream Decor with foam and glitter New Launch

      Poke-in Art: Magical Unicorn Dream Decor | No Mess Art for Kids (ages 4-9)

      ₹842₹936 Save 10%
      (174 reviews)
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      Children’s Poke-In Art craft kit for creating underwater animals with foam and fabric New Launch

      Poke-in Art: Underwater Animals | No Mess Art for Kids (ages 4-9)

      ₹842₹936 Save 10%
      (187 reviews)
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      Puppet Book: Old Macdonald Had a Farm | Interactive Finger Puppets (Ages 6-24 months) BestSeller
      Ages: 6 - 24 Months

      Puppet Book: Old Macdonald Had a Farm | Interactive Finger Puppets (Ages 6-24 months)

      ₹842₹936 Save 10%
      (29 reviews)
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      Puppet Book: The Wheels on the Bus | Interactive Finger Puppets (Ages 6-24 months) Perfect Gifts
      Ages: 6 - 24 Months

      Puppet Book: The Wheels on the Bus | Interactive Finger Puppets (Ages 6-24 months)

      ₹711₹749 Save 5%
      (29 reviews)
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      Red board game box with cartoon dog and Pups in a Soup title for a fast-paced card game

      Pups in a Soup | Hilarious Fast Paced Card Game (ages 8+)

      ₹505₹561 Save 10%
      (60 reviews)
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      Push & Pop: Mobile Phone | Sensory & Fidget Toy (Ages 9-24 months) BestSeller
      Ages: 9 - 24 Months

      Push & Pop: Mobile Phone | Sensory & Fidget Toy (Ages 9-24 months)

      ₹167₹186 Save 10%
      (77 reviews)
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